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Marketing Decisions
Marketing Goals
Increase advertising about the "I Living Lab"
Arouse interest in students
Reach as many people as possible
Target Description
Students who like challenges and want to leave their comfort zone
Students with ambition
Students who enjoy teamwork
Students who like to meet new people and understand about other cultures
Advertising Goals
Encourage students to learn more about "I Living Lab"
Increase the popularity and interest of "I Living Lab"
Inform about what "I Living Lab" is
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