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Marketing Decisions
Marketing Goals
Increase advertising about the "I Living Lab"
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Arouse interest in students
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Reach as many people as possible

Target Description
Students who like challenges and want to leave their comfort zone
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Students with ambition
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Students who enjoy teamwork
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Students who like to meet new people and understand about other cultures

Advertising Goals
Encourage students to learn more about "I Living Lab"
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Increase the popularity and interest of "I Living Lab"
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Inform about what "I Living Lab" is
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