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Marketing Decisions

Marketing Goals

Increase advertising about the "I Living Lab"

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Arouse interest in students

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Reach as many people as possible

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Target Description

Students who like challenges and want to leave their comfort zone

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Students with ambition

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Students who enjoy teamwork

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Students who like to meet new people and understand about other cultures

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Advertising Goals

Encourage students to learn more about "I Living Lab"

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Increase the popularity and interest of "I Living Lab"

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Inform about what "I Living Lab" is

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Lucas Carrega
Ricardo Cardoso
Tomás Lopes

Site developed for the discipline "Advertising Creativity" of the 2nd year of the degree in marketing at the Escola Superior de Ciências Empresariais of the Polytechnic Institute of Setúbal - Not an official EUDRES website.

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