Orientations

Strategic Guidelines

An affective strategy focuses on evoking emotions and building a relationship with customers by emphasizing relatable values, shared experiences, and positive associations. Using an affective strategy in an advertising campaign for EUDRES can be particularly effective because the brand's core values of innovation, education, and community service align well with the emotional needs of many students. By highlighting these values and demonstrating how EUDRES is committed to improving the lives of students and society as a whole, the campaign can create a sense of belonging and pride among its target audience. This emotional connection can help to build long-lasting relationships with students and increase brand recognition. 

​

Promise

Working in an I Living Lab acts as a trigger to improve the student`s future skills, like analytical thinking and problem-solving abilities, showing creativity in dealing with obstacles and learning to deal with uncertainties. In an I Living Lab, they will be given time and space to develop and hone these future skills.

Committing to an I Living Lab also means committing to society. Together with different partners, the students will be looking for a solution that makes a difference in the greater society. We also encourage them to take up the role of change agent in their own local communities afterwards! It can be considered a benefit, as it highlights the advantages and positive impacts that participating in an I Living Lab can bring to students. 

​

Campaign Tone

​Exciting, encouraging and inspiring.

​

​