Contextualization 

Problem

Lack of knowledge about what "I Living Labs".
 

EUDRES Values

• Cooperation

• Diversity

• Inclusion

• Innovation

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Brand Personality

The E³UDRES² Alliance is exemplary as an engaged and entrepreneurial European university that responds to the social, environmental, and economic challenges of the 21st century and is committed to sustainable development goals. It acts as a living laboratory for the society of the future in progressive European regions and connects research, innovation, education and service to the community.

The brand´s personality is strong, positive and inspiring, reflecting its vision and its fundamental values of innovation, high level education and service to the community. 

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Positioning

EUDRES is a brand that embodies strength, positivity, and inspiration through its fundamental values of innovation, high-level education, and service to the community. As an alliance between universities in Europe, EUDRES is committed to delivering the highest quality education while fostering a culture of innovation and excellence. With a strong vision for the future, EUDRES aims to inspire and empower individuals to reach their full potential, both personally and professionally. Whether you're a student, professional, or lifelong learner, EUDRES is the brand for those who strive to make a positive impact on the world around them.

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Advertising Goals

Introduce the "I Living Lab", increase its popularity and encourage students to learn more about the project.

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Target

The target audience of EUDRES is students between the ages of 18 and 25 who enjoy new challenges, value teamwork, and have a strong desire to learn about other cultures. These students are typically open-minded, curious, and interested in pursuing higher education that can provide them with a competitive edge in their future careers. EUDRES offers a unique educational experience that combines innovation, high-quality education, and service to the community. By targeting students who share its values and vision, EUDRES aims to attract and retain top talent who will contribute to society and make a positive impact on the world.